Social Network Ad Spending to Approach $1.7 Billion This Year
6.7% of all US online ad spending to go toward social networks this year
Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad spending in the first half of [...]
Few Consumers Interested in Tablet PCs
Only 11% of global online consumers currently own or have interest in tablet PCs, although the Middle East shows far greater interest, according to a new study from The Nielsen Company.
MEAP Interest Almost Double Global Average “How We Watch” indicates that regionally, the Middle East, Africa and Pakistan (MEAP) area has [...]
What Makes Social Media Trustworthy?
Venues and relationships affect how social media users perceive advice
One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations [...]
Twitter Use More than Doubles
Usage of Twitter has more than doubled in the past year, according to new data from comScore.
In June 2010, nearly 93 million internet users worldwide visited Twitter.com. This marked an increase of 109% from the previous year, as the social networking site achieved strong gains across all global regions.
Latin American Twitter Use Increases Sixfold [...]
Social Media Training Day Kuala Lumpur & Singapore
I just wanted to say what a buzz we all had at the Trueventus Social Media MBA that took place last week in Kuala Lumpur and Singapore. The team on both days were really involved and participated in each session making them very enjoyable from my point of view as the presenter of the [...]
