Google admits to accidentally collecting e-mails, URLs, passwords
Google admitted in a blog post Friday that external regulators have discovered that e-mails, URLs and passwords were collected and stored in a technical mishap, while the vehicles for Google’s Street View service were out documenting roadway locations. According to Google, data was mistakenly collected in more than 30 countries, including the United States, Canada, [...]
Good Experiences Motivate Women to Share Product Info
Females care more about relating positive vs. negative word-of-mouth Marketers looking to spur brand advocacy among women—or those worried about the possibility of negative brand buzz facilitated by social media—have another piece of evidence that good experiences are a key motivator of brand discussions. A survey of online women in North America by female-focused marketing [...]
Companies Struggle to Keep Social Media Content On-Message
Nearly three-quarters of blog posts don’t reflect corporate messaging Marketers and other corporate communications professionals may sometimes feel they have a thankless task: carefully craft messages about their company’s thought leadership, social responsibility efforts and new product or service launches, only to find those messages distorted as they’re disseminated through the media. PR and communications [...]
iPad Owners Valuable to Advertisers
iPad owners demonstrate a number of demographic trends that make them valuable to advertisers, according to research from The Nielsen Company. iPad Owners Skew Younger, Male iPad owners skew younger and more male than owners of many other portable computing devices. Sixty-five percent of them are male and 63% of them are younger than the [...]
Social Network Ad Spending to Approach $1.7 Billion This Year
6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad spending in the first half [...]
