Marketers Put More Lead Gen Budgets Online
Online channels most effective—especially when rigorously measured Lead generation budgets were slashed by many companies in 2009, but now that the economy is on the uptick again, dollars are flowing and acquiring new customers is a priority. According to the “2010 Lead Generation Optimization Key Trends Analysis” from CSO Insights, more than 91% of companies [...]
Digital Migration Hurts Traditional Media Revenues More than Expected
The ongoing migration to digital media is damaging traditional media categories more than expected, according to a new white paper from PriceWaterhouseCoopers. Digital Migration Slams Publishing, Radio The annual decline in 2009 revenues in several traditional media categories was more severe than originally forecast, according to PriceWaterhouseCoopers research. Most striking was the decline in out-of-home [...]
Location-Based Content Draws Mobile Users
Research from Wi-Fi provider and mobile ad server JiWire buttresses reports on the effectiveness of mobile advertising, especially in apps and location-based services. The company found that most users of its public Wi-Fi services had downloaded at least 10 smartphone apps and about two-thirds spent more than 30 minutes a day using the applications. In [...]
Women May Welcome Targeting
Tailored ads provide valuable, relevant info to female Web users Perception is everything when it comes to targeted advertising. Web users must feel comfortable with targeting for the practice to pay off for marketers, and many don’t. March 2010 research from predictive behavioral targeting services company Q Interactive suggests that women have positive perceptions of [...]
Top 10 Viral Videos – April 2010
Athletic equipment company Nike dominated the top 10 viral videos selected by video-content distributor goviral for April 2010, landing three videos on the list. Two of Nike’s videos were light and entertaining in tone. However, the number two video, “Earl and Tiger,” was much more somber. Recontexting old an audio recording of pro golfer Tiger [...]
