Social Networking Accounts for 1 of Every 5 Minutes Spent Online in Australia
comScore, today released The State of the Internet in Australia, which looks at the latest trends in digital consumer behavior in the market. The findings of the report were also recently presented at a comScore-hosted industry event in Sydney. Among the report’s key findings was that Social Networking now accounts for the largest amount of [...]
The Impact of Cookie Deletion on Website Audience Measurement in Australia
comScore a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study.The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement of [...]
SEO Strategies For Small Business – How Important Are They?
Over the past few weeks I’ve spent a lot of time visiting small business offices and conducting audits on their SEO optimisation and their internet marketing efforts. The point of the exercise is seeing how vulnerable they are to competitors or where the weakness’s are in their on line strategy, and believe me, there are a [...]
