Corporate Blogging Goes Mainstream
Becoming fully incorporated into media and marketing Blogging has been around for well over a decade—an eternity in internet time. Whereas blogs used to be a thorn in the side of traditional journalism, today they’re an essential ingredient in the media mix. Hardly a news organization exists that does not have a blog where its [...]
Companies Struggle to Keep Social Media Content On-Message
Nearly three-quarters of blog posts don’t reflect corporate messaging Marketers and other corporate communications professionals may sometimes feel they have a thankless task: carefully craft messages about their company’s thought leadership, social responsibility efforts and new product or service launches, only to find those messages distorted as they’re disseminated through the media. PR and communications [...]
Social Media Aids Customer Acquisition
Many B2C and B2B companies are successfully using social media networks to acquire customers, according to [pdf] the “State of Inbound Marketing Report” from internet marketing firm Hubspot. Major Social Media Channels Provide Leads to 4 in 10 Companies More than four in 10 companies overall have acquired a customer from four major social media [...]
Bigger Business Blogs Better Lead Bringers
Business blogs begin generating significantly more leads when they have a median of 24 or more articles posted, according to research by internet marketing firm Hubspot. Businesses with blog article numbers above this critical threshold are likely to have enough content to make a significant impact on search engines through additional indexed pages and new [...]
Blogging – Create Discipline With Your Blogging Podcast
One of the most frustrating things about blogging is keeping your content fresh and sometimes it just seems so hard to get motivated to keep writing and keep your content fresh and relevant to your readers. To help you keep on track, I’ve just recorded this podcast for those of you starting our with your [...]
