In-stream Online Video Boosts Brand Recall
Interactive marketers can’t help but look to online video to take advantage of branding potential richer than that for previous online display ad formats. But like its static display counterpart, banner ads, online video advertising can appear in numerous ad sizes, placements and creative types, making it difficult for marketers to decide where to start.Research [...]
Consumers Embrace Social Media for Brand Feedback
Many social network users are using channels such as Twitter and Facebook to discuss shopping decisions and experiences with their peers. Although often this means they are using social networks as another channel to hunt down the best deals, consumers are also turning to those sites to provide feedback about their experiences with brands. ROI [...]
More Brand Fans Say They’re Loyal Followers
Early research on becoming a fan of brands on Facebook or a follower on Twitter indicated that social media users with brand connections were more loyal and more likely to say they would buy the brand’s products than average. Over the past year, those kinds of connections have become more common, and many brands have [...]
Facebook to trademark the word "face"
Facebook has moved one step closer in its efforts to trademark the word "face", after receiving the green light from the US Patent and Trademark Office. The Office has issued a notice of allowance to the social networking juggernaut, allowing the company to own the word after paying a fee, the NY Post reported. The [...]
Millennials Show Off Brand Relationships
What does it mean for users to be willing to form relationships with a brand online and share them via the publicity of a “like” on Facebook, for example? As marketers ask whether such relationships will lead to increased sales, brand advocacy or other direct benefits, research suggests publicizing brand preferences is about users defining [...]
