Companies Struggle to Keep Social Media Content On-Message
Nearly three-quarters of blog posts don’t reflect corporate messaging Marketers and other corporate communications professionals may sometimes feel they have a thankless task: carefully craft messages about their company’s thought leadership, social responsibility efforts and new product or service launches, only to find those messages distorted as they’re disseminated through the media. PR and communications [...]
Small Businesses Change Social Media Expectations
About a quarter of small businesses now marketing via social media After climbing steeply, according to research from Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, small-business adoption of social media marketing has plateaued at 24%. The study of US small business found [...]
iPad Owners Valuable to Advertisers
iPad owners demonstrate a number of demographic trends that make them valuable to advertisers, according to research from The Nielsen Company. iPad Owners Skew Younger, Male iPad owners skew younger and more male than owners of many other portable computing devices. Sixty-five percent of them are male and 63% of them are younger than the [...]
Consumers Force Retailers to Adopt Social Strategy
Confusion about ROI, disagreement about performance indicators For most web users, online shopping is not a fully social activity. A few leading-edge retailers have begun allowing transactions to occur on sites like Facebook, but social media users do not typically report starting a search for a product on social sites. Still, they do use social [...]
Brand Managers Use Online Video
Most brand managers currently use online video for marketing purposes and will increase their usage in the next 12 months, according to a new white paper from Brightcove and TubeMogul. Most Brand Websites Feature Online Video Findings from “Online Video & The Media Industry” indicate that nearly 85% of brand managers surveyed currently use online [...]
