Social Network Ad Spending to Approach $1.7 Billion This Year
6.7% of all US online ad spending to go toward social networks this year
Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad spending in the first half of [...]
Heavy Twitter Users Bring Social Activity to New Heights
Daily users comment and upload content at least twice as much as average
eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the microblogging service a relatively small minority of internet users, at 14.6%, and daily users are naturally even fewer in number. But their voice is disproportionately loud. [...]
Twitter Followers Seek Info, Value
Twitter followers are most interested in receiving information about a brand or extra value, according to a new study from digital marketing firms ExactTarget and CoTweet.
Followers Want Return for Following “Subscribers, Fans and Followers: Twitter X-Factors” indicates the largest single percentage of Twitter users who follow a company, brand or association [...]
Marketers Put More Lead Gen Budgets Online
Online channels most effective—especially when rigorously measured
Lead generation budgets were slashed by many companies in 2009, but now that the economy is on the uptick again, dollars are flowing and acquiring new customers is a priority.
According to the “2010 Lead Generation Optimization Key Trends Analysis” from CSO Insights, more than 91% of companies worldwide [...]
Boomers Spend Money, Use Tech
The Baby Boom Generation is still responsible for a substantial portion of consumer spending and is technologically sophisticated, according to new data from The Nielsen Company.
Boomers Spend 38% of CPG Dollars An estimated 78 million Baby Boomers, defined as those born between 1946 and 1964, currently reside in the US. This [...]
