Small Businesses Change Social Media Expectations
About a quarter of small businesses now marketing via social media After climbing steeply, according to research from Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, small-business adoption of social media marketing has plateaued at 24%. The study of US small business found [...]
Consumers Force Retailers to Adopt Social Strategy
Confusion about ROI, disagreement about performance indicators For most web users, online shopping is not a fully social activity. A few leading-edge retailers have begun allowing transactions to occur on sites like Facebook, but social media users do not typically report starting a search for a product on social sites. Still, they do use social [...]
Are Twitter Followers Better Than Facebook Fans?
Marketers looking to push out the most effective messages to opt-in recipients must understand how audiences differ across channels and what causes them to connect with brands. Marketing venues that seem similar may differ strongly if their users have different needs and motivations. According to the final edition of ExactTarget’s “Subscribers, Fans and Followers” report, [...]
How Social Media Is Changing Brand Marketing
Four in 10 brand marketers think social creates new challenges to maintaining brand integrity Social media has changed much about how consumers communicate with one another, and has given them the ability to broadcast opinions about brands, products and services further than traditional word-of-mouth can reach. It has also meant something that can be [...]
4 Out of 5 Internet Users in Australia Viewed Online Video in July
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that 81 percent of Australia’s Internet population viewed video online in July, with an average viewer watching more than [...]
