Consumer Trends to Watch in 2011
Eleven key consumer trends to watch in 2011 include acts of kindness from brands, the developed world launching products for emerging economies, and online status symbols, according to consumer insights firm trendwatching.com.Following is a brief overview of each of the 11 consumer trends which trendwatching.com predicts will have a global impact on marketers in 2011.1.Random [...]
Gaining Consumer Trust Online and Offline
Trust and credibility are the gold standards by which relationships are measured. This is true of personal relationships as well as connections between people and brands.The rise of social media has reinforced the importance of trust. Successful and enduring social networks such as Facebook and LinkedIn are built on a foundation of trust and transparency. [...]
Social Media Working Better for Retention Than Acquisition
Campaigns to acquire new customers have not taken off Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand awareness and cultivating customer loyalty. Conversely, customer acquisition through social media [...]
Social Network Ad Spending to Approach $1.7 Billion This Year
6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad spending in the first half [...]
