The Demographics of Social Shopping Sites
Retailers are eager to jump on social trends, be it a simple Facebook or Twitter presence, customer ratings and reviews, or more sophisticated experiences that bring the social graph to retail sites. Social shopping sites like Groupon and LivingSocial form another piece of the social commerce space, and despite the hype many shoppers have not [...]
Older Adults Double SocNet Use
US adults 50 and older have increased their social networking use from 22% to 42% in the past year, according to data from the Pew Internet & American Life Project. Half of Adults 50-64 Use SocNets Half (47%) of internet users ages 50-64 and one in four (26%) users age 65 and older now use [...]
Two-Thirds of Web Users to Visit Soc Nets in 2014
Social network usage explodes Usage of social networking sites rose sharply in 2009, thanks to the ever-increasing popularity of Facebook. eMarketer estimates that 57.5% of Internet users, or 127 million people, will use a social network at least once a month in 2010. “There is no doubt anymore that social networks, reaching more than 50% [...]
