Social Sites Get People Talking, but Marketers Must Earn Trust
Word-of-mouth may not translate to loyalty
Social media is a hot topic in marketing circles, but many consumers are also discussing the trend, which accounts for nearly 23% of time spent online in the US, according to Nielsen.
An April 2010 survey conducted by Harris Interactive for the Online Publishers Association (OPA) found that social media [...]
Facebook membership hits 500 million
The number of people using Facebook has hit the 500 million mark, meaning one in every 14 people on the planet has now signed up to online social-networking service.
"As of this morning, 500 million people all around the world are actively using Facebook to stay connected with their friends and the people around them," Facebook [...]
Facebook Earns Poor Customer Satisfaction Marks
Leading social media site Facebook earned a poor American Customer Satisfaction Index (ACSI) E-Business Report score in 2010, according to analysis by ForeSee Results.
Facebook Below Generally Poor Social Media Scores The aggregate social media ASCI score in 2010 was 70, placing it well below leading industries such as personal care and [...]
Why Many Teens Are Moving on from Facebook
The main reason? They just lost interest
There’s no question of Facebook’s position at the top of the social networking space, and one thing that makes the site so powerful is that when it comes to social networking, a user’s friends must be users too. But among some teens, Facebook may be losing its stickiness.
According [...]
Facebook U.S. Growth Stagnates in June
After growing by 7.8 million new active U.S. users in May, Facebook growth stagnated in June, adding only 320,800 new users.
Total number of active U.S. users now stands at 125,000,000.
According to Inside Facebook Gold, which offers Facebook data and analysis, it is not unusual to see a saturated country like the U.S. take a breather [...]
