The Impact of Cookie Deletion on Website Audience Measurement in Australia
comScore a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study. The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement [...]
Internet running out of IP addresses
The internet is running out of addresses.With everything from smartphones to internet-linked appliances and cars getting online, the group entrusted with organising the web is running out of the ‘IP’ numbers that identify destinations for digital traffic.Google engineer Lorenzo Colitti says one solution is to switch to a standard called IPv6 which would allow trillions [...]
Internet running out of IP addresses
The internet is running out of addresses.With everything from smartphones to internet-linked appliances and cars getting online, the group entrusted with organising the web is running out of the ‘IP’ numbers that identify destinations for digital traffic.Google engineer Lorenzo Colitti says one solution is to switch to a standard called IPv6 which would allow trillions [...]
Internet Armageddon all my fault: Google chief
The “father of the internet” says the world is going to run out of internet addresses “within weeks” – and it will be all his fault.Google’s chief internet evangelist, Vint Cerf, who created the web protocol, IPv4, that connects computers globally, said he had no idea that his “experiment” in 1977 “wouldn’t end”.“I thought it [...]
Microsoft Core Search Query Volume Rebounds
Microsoft, which saw its total core search engine query volume drop 4% month-over-month in November 2010, rebounded strongly in December 2010 with a 9% gain, according to new comScore qSearch data. Microsoft’s core search queries grew from about 2.01 billion to 2.18 billion, placing it third overall. Overall, Americans conducted about 18.2 billion total core [...]
