Mobile Shopping Doubles in 2010
Shopping, yes. Buying? Maybe Mobile commerce has been slow to catch on. According to Multichannel Merchant, four in five multichannel retailers have no m-commerce presence. But while consumer usage of mobile shopping is still relatively low, it is increasing, prompting firms such as Coda Research Consultancy to predict a doubling of m-commerce revenues in the [...]
Low Ad Recall but High Response for Location-Based Services
Mobile location-based services provide a variety of functions, including maps, navigation, friend finders and store locators. According to a study from Luth Research and the Mobile Marketing Association (MMA), more than one-quarter of US mobile phone users have used a location-based service, and 10% do so at least weekly. Users of mobiles ages 25 to [...]
Commonwealth Bank Releases New Augmented Reality Application for the Australian Market
I first wrote about Augmented Reality applications back in October after I had returned from the Inman Technology conference in San Francisco, if you’d like to read that article, here’s the link to refresh your memory Augmented Reality What is it? I’ve been patiently waiting for the technology to start to be implemented here in [...]
Google Real Time Search & Social Media
From our sister site online real estate technology comes this story: Ok, if you been putting off starting a blog or using social media sites such as Facebook and Twitter, it’s time now to think again and very seriously. With the launch yesterday of Google real time search, it opens up a world of opportunity [...]
