Why Location Is About More than the Check-In
The check-in got a lot of press in 2010 although it was still an activity limited to early adopters, with the Pew Internet & American Life project reporting in November that just 4% of US internet users participated in location-sharing services.Like social networking on mobile devices, location-based services are still in their infancy. eMarketer projects [...]
Location-Based Content Draws Mobile Users
Research from Wi-Fi provider and mobile ad server JiWire buttresses reports on the effectiveness of mobile advertising, especially in apps and location-based services. The company found that most users of its public Wi-Fi services had downloaded at least 10 smartphone apps and about two-thirds spent more than 30 minutes a day using the applications. In [...]
Low Ad Recall but High Response for Location-Based Services
Mobile location-based services provide a variety of functions, including maps, navigation, friend finders and store locators. According to a study from Luth Research and the Mobile Marketing Association (MMA), more than one-quarter of US mobile phone users have used a location-based service, and 10% do so at least weekly. Users of mobiles ages 25 to [...]
