4 Out of 5 Internet Users in Australia Viewed Online Video in July
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that 81 percent of Australia’s Internet population viewed video online in July, with an average viewer watching more than [...]
Mobile Twitter Use Explodes
Mobile usage of the Twitter social network has increased more than 60% in the past five months, according to data from Twitter.
Mobile Twitter Usage Grows The total number of mobile Twitter users grew 62% between April and September 2010, according to statistics compiled by Twitter. In addition, since that time, the [...]
Social Networking Doubles Among Boomers and Seniors
More than a quarter of web users 65 and up now visiting social networks
Older web users are flocking to social networks, according to a May 2010 Pew Internet & American Life Project survey. Usage among internet users ages 50 and older nearly doubled during the past year, from 22% to 42%.
More specifically, 47% of [...]
Older Adults Double SocNet Use
US adults 50 and older have increased their social networking use from 22% to 42% in the past year, according to data from the Pew Internet & American Life Project.
Half of Adults 50-64 Use SocNets Half (47%) of internet users ages 50-64 and one in four (26%) users age 65 and [...]
Mature Consumers Seek Edgy Brands
A growing audience of experienced, less-easily shocked, outspoken consumers appreciate brands that are a little bit more daring and outspoken, according to consumer insights firm trendwatching.com.
The Rise of ‘Maturialism’ trendwatching.com has dubbed this growing consumer trend “Maturialism.” According to trendwatching.com, consumers of today no longer tolerate being treated like yesteryear’s easily [...]
