Executives Fail to Focus on Social Media Marketing Strategy
Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for marketing this year, up from nearly three in four last year. By 2012, usage will be even greater, and, in turn, efforts are becoming more sophisticated.Most companies now recognize a [...]
Social Media Marketing Brings New Revenues, Customers
Social media marketing has been top of mind among marketers and is becoming a worldwide phenomenon. Earlier this year, eMarketer estimated that worldwide social network ad revenues alone, not including money that companies spend developing presences on social networks or hiring staff to manage them, would reach $5.97 billion in 2011, a 71.6% increase over [...]
Google keeps tweaking search formula
Software engineers reverently refine Google’s search algorithm so consistently that it often ends a day a tad different from when it started. Scott Huffman’s team tested ‘many more than’ 6,000 changes to its search engine in 2010, with 500 of them passing the grade to become permanent. ‘We have changed engines on a flying plane [...]
Mobile vs. Social: The Status of Marketing Integration
Integration has been a buzzword for social media marketers for a while now. As efforts—and budgets—in social media evolve from experimentation toward more serious campaigns, questions of how well social is fitting into the marketing mix abound, and true integration can seem distant.According to research from marketing software solutions company Unica, marketing integration is very [...]
How Well Is Social Media Fitting into the Marketing Mix?
Over the next several years, social media spending will become a bigger percentage of companies’ overall marketing budgets. Yet CMOs report there are still challenges when it comes to integrating social media into their overall business strategies.The American Marketing Association and Duke University’s Fuqua School of Business surveyed more than 400 top marketers for the [...]
