More than Half of Marketing Budgets to Increase
When looking at industry segment, marketers appear most conservative about spending, where agencies appear most op¬timistic. Agencies (14%) are more likely than marketers (10%) to say expected marketing expenditure will greatly increase (25% or more) during the next 12 months. Marketers are more likely than others (32%, compared to 21% of marketing service professionals and [...]
More than Half of Marketing Budgets to Increase
When looking at industry segment, marketers appear most conservative about spending, where agencies appear most op¬timistic. Agencies (14%) are more likely than marketers (10%) to say expected marketing expenditure will greatly increase (25% or more) during the next 12 months. Marketers are more likely than others (32%, compared to 21% of marketing service professionals and [...]
Are Impersonal Messages Hurting Your Online Marketing?
Marketing trends—especially in digital—are motivating brands to be more interactive and engaged with their customers. Rather than pushing out interruptive messages that targets will ignore or find annoying, many are working to create marketing experiences that appeal to customers as individuals. And they know if they neglect to do so their brand could be at [...]
Parents of Young Children Prime for Social Marketing
Age plays a major role in how likely a person is to be a social media user, but important demographic characteristics go far beyond simply how old a potential user is. Consumers’ life stages influence their presence on social media as well as their concerns as shoppers and buyers, which is what makes them of [...]
Schmidt Out as Google CEO
Google just dropped a bombshell: Eric Schmidt is out as CEO (as announced in the company’s earnings report. We’ll be covering the company’s earnings call, which is sure to have more on this. He will step down from the role starting April 4, and co-founder Larry Page will take charge of Google’s day-to-day operations as [...]
