Men More Mobile
Men hold a dominant share in usage of many mobile technologies, according to a new study from comScore. Men Make Up 6 in 10 US Smartphone Users “How Women Are Shaping the Internet” indicates that in both the US and Europe, smartphone usage is dominated by men. In the US, there is a fairly consistent [...]
Local Search Continues Shift to Online, Mobile Platforms
Internet search engines and print directories are the primary sources for finding local business information and account for 31% and 28%, respectively, of all local searches conducted in the US, according to a study from TMP Directional Marketing (TMPDM) and comScore, Inc. The annual study, which examined the year-over-year growth of local search and the [...]
