Mobile ownership expected to rise
It is predicted that in five years everyone will own a mobile phone and half of these will be smartphones.The head of Ericsson’s mobile infrastructure group says global mobile penetration will reach 100 per cent by 2016.Australia is leading the way, with active SIM cards ownership making 115 per cent of the population.The Australian Bureau [...]
Mobile vs. Social: The Status of Marketing Integration
Integration has been a buzzword for social media marketers for a while now. As efforts—and budgets—in social media evolve from experimentation toward more serious campaigns, questions of how well social is fitting into the marketing mix abound, and true integration can seem distant.According to research from marketing software solutions company Unica, marketing integration is very [...]
Mobile SocNet Use Grows
This year-over-year growth rate compares favorably with the growth rates of other leading mobile categories such as classifieds (55%), mobile retail (53%) and general reference (47%). It is also worth noting that social networking had the third-largest audience of leading mobile categories in December 2010, slightly trailing weather and approximately 10% less than personal email, [...]
Mobile Devices to Overtake PCs This Year
The second- and third-largest revenue drivers will still be traditional laptops ($200 million, 24.5%) and desktops ($150 million, 18%). However, the remaining $90 million will consist of tablets ($50 million, 6%) and netbooks ($40 million, 5%). This means a combined 57% of 2011 computing device sales will consist of non-PC devices.Deloitte estimates the current worldwide [...]
Mobile Devices to Overtake PCs This Year
The second- and third-largest revenue drivers will still be traditional laptops ($200 million, 24.5%) and desktops ($150 million, 18%). However, the remaining $90 million will consist of tablets ($50 million, 6%) and netbooks ($40 million, 5%). This means a combined 57% of 2011 computing device sales will consist of non-PC devices.Deloitte estimates the current worldwide [...]
