Mobile Advertisers Leverage Social Media
About one-quarter of mobile advertising campaign actions in October 2010 led to social media post-click, according to the October 2010 Millennial Media SMART Report.Social media, as a post-click campaign action, represented 26% of the mobile campaign actions in October 2010. The top advertisers on the Millennial network from the finance, automotive, entertainment and retail verticals [...]
Mobile App Development Grows Sharply
The number of mobile applications developed by advertisers/marketers in 2010 increased significantly year-over-year, according to a new report from Millennial Media.When asked the number of mobile applications they developed in 2010 compared to 2009, advertisers participating in “State of the Apps Industry 2010? stated growth in every area. In particular, advertisers developing 20-50 apps stated [...]
In Mobile Content World, Men Lead in Spending
The model of the young male early adopter seems to have fallen by the wayside with the rise of digital phenomena like social media, but according to research from Adobe Systems Inc., men were ahead in mobile. In a few content activities, women led. They were 10 percentage points more likely than men to access [...]
Mobile Users Prefer Browsers over Apps
Although about a third of US mobile phone subscribers used a downloaded application in August, according to comScore, and app downloads have shown impressive growth, many mobile device users appear to think browsers offer the better user experience.Mobile users polled by Keynote Systems for Adobe reported a preference for mobile browsers to access virtually all [...]
Netbook Shoppers Consider Other Mobile Devices
Consumers researching online data about netbook computers for possible purchase are also considering other devices, according to analysis from Compete.Aspire One Shoppers Research Handsets, Other Netbooks Analyzing online research habits of consumers considering purchase of the popular Acer Aspire One netbook as part of a two-year AT&T data plan, Compete found that 13% also researched [...]
