Facebook Monthly Visitors More than Double MySpace, Twitter Combined
As of May 2011, the number of unique US visitors to Facebook.com was roughly 2.5 times the combined number of unique visitors to MySpace and Twitter.com, according to a July 2011 white paper from comScore. Data from “The Power of Like” indicates in May 2011, Facebook had almost 160 million unique US visitors, while MySpace [...]
News Corp. sells ailing Myspace for $35 million
News Corp. has sold Myspace for a fraction of its purchase price, bringing the curtain down on Rupert Murdoch’s tie-up with a one-time social networking star that ended up being eclipsed by Facebook.Myspace, which was bought by News Corp. in 2005 for $580 million, was bought by Specific Media, a digital ad-targeting platform, which said [...]
MySpace Slashes Staff By Half
MySpace plans to slash its workforce by nearly half amid reports that owner News Corp. is preparing to sell the money-losing social network. MySpace chief executive Mike Jones said Tuesday that the site was starting a “significant organizational restructuring” that would result in a 47% reduction in staff, or about 500 employees. The company employs [...]
What Do Social Followers Want
Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers—including the most active users of social sites—are also interested in deeper engagement. A December 2009 MarketingSherpa survey indicated that learning about specials [...]
