Facebook Drives US Social Network Ad Spending Past $3 Billion in 2011
US marketers will spend $3.08 billion to advertise on social networking sites this year, eMarketer predicts. Spending will be up 55% over the $1.99 billion advertisers devoted to social networks in 2010 and will rise by a further 27.7% next year to reach nearly $4 billion.This year’s dramatic growth in spending will bring social media [...]
Facebook U.S. Growth Stagnates in June
After growing by 7.8 million new active U.S. users in May, Facebook growth stagnated in June, adding only 320,800 new users. Total number of active U.S. users now stands at 125,000,000. According to Inside Facebook Gold, which offers Facebook data and analysis, it is not unusual to see a saturated country like the U.S. take [...]
One-Third of Twitter Users Talk Brands
Many social site users make good use of the voice that the medium provides them to talk about brands, products and services. An April 2010 study by ROI Research commissioned by Performics found that, at least once a week, 33% of active Twitter users share opinions about companies or products, while 32% make recommendations and [...]
