The Impact of Cookie Deletion on Website Audience Measurement in Australia
comScore a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study. The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement [...]
Microsoft Core Search Query Volume Rebounds
Microsoft, which saw its total core search engine query volume drop 4% month-over-month in November 2010, rebounded strongly in December 2010 with a 9% gain, according to new comScore qSearch data. Microsoft’s core search queries grew from about 2.01 billion to 2.18 billion, placing it third overall. Overall, Americans conducted about 18.2 billion total core [...]
Auto Thank You Messages & Twitter
Searching the web recently keeping up with the goings on with social media, I came across an article by a self proclaimed social media guru on the subject of auto thank you messages on Twitter. These are messages that you can send out automatically to thank someone who decides to follow you. I’ve had them [...]
Twitter Video Streams Watched for 2 Mins
The average online video stream discovered on the Twitter social network is viewed for two minutes and seven seconds , according to a new study from TubeMogul, Brightcove, and DynamicLogic. Twitter Beats Yahoo, Facebook Comparing the average viewing time of 103,731,006 random video streams discovered on several leading social networks and search engines, “Online Video [...]
Google admits to accidentally collecting e-mails, URLs, passwords
Google admitted in a blog post Friday that external regulators have discovered that e-mails, URLs and passwords were collected and stored in a technical mishap, while the vehicles for Google’s Street View service were out documenting roadway locations. According to Google, data was mistakenly collected in more than 30 countries, including the United States, Canada, [...]
