Tag Archives: research

Google admits to accidentally collecting e-mails, URLs, passwords

Google admitted in a blog post Friday that external regulators have discovered that e-mails, URLs and passwords were collected and stored in a technical mishap, while the vehicles for Google’s Street View service were out documenting roadway locations. According to Google, data was mistakenly collected in more than 30 countries, including the United States, Canada, [...]

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Good Experiences Motivate Women to Share Product Info

Females care more about relating positive vs. negative word-of-mouth Marketers looking to spur brand advocacy among women—or those worried about the possibility of negative brand buzz facilitated by social media—have another piece of evidence that good experiences are a key motivator of brand discussions. A survey of online women in North America by female-focused marketing [...]

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Corporate Blogging Goes Mainstream

Becoming fully incorporated into media and marketing Blogging has been around for well over a decade—an eternity in internet time. Whereas blogs used to be a thorn in the side of traditional journalism, today they’re an essential ingredient in the media mix. Hardly a news organization exists that does not have a blog where its [...]

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Google Gains Search Ground

Google gained ground in its dominance of the US explicit and total core search markets in September 2010, according to monthly comScore qSearch analysis. Google Takes Larger Share of Explicit Core Search Google Sites held 66.1% of the US explicit core search market (which measures user engagement with a search service with the intent to [...]

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Teen Texting Jumps 8%

US teens age 13-17 sent and received average of 8% more text messages in Q2 2010 than in Q2 2009, according to new data from The Nielsen Company. Teen Females are Queens of Texting Teens age 13-17 sent and received average of 3,339 monthly text messages in Q2 2010, 8% more than Q2 2009 and [...]

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