How Google’s +1 Button Affects SEO
Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike. It’s different from Facebook’s “Like” button, in that it doesn’t directly share content to a user’s social stream. But the cultivation of a social graph has long been the goal of Google, and its connection to [...]
Google keeps tweaking search formula
Software engineers reverently refine Google’s search algorithm so consistently that it often ends a day a tad different from when it started. Scott Huffman’s team tested ‘many more than’ 6,000 changes to its search engine in 2010, with 500 of them passing the grade to become permanent. ‘We have changed engines on a flying plane [...]
Google Loses YOY Search Activity
While Google remained the dominant US search engine in December 2010, it experienced declines in year-over-year market share, query volume and unique visitors, according to new data from Compete. Most significantly, Google’s unique search visitor total dropped 16.6%, from 184 million in December 2009 to 154 million in December 2010. In addition, Google saw its [...]
Google amps up its search with ‘Caffeine’
(CNN) — If you searched Google on Tuesday, you may have noticed that the information you’re looking for is a bit "fresher" than it would have been on Monday. That’s because the world’s most popular search engine has unveiled a new search method called "Caffeine," which claims to index new information 50 percent faster than [...]
Google Confirms “Mayday” Update Impacts Long Tail Traffic
Google made between 350 and 550 changes in its organic search algorithms in 2009. This is one of the reasons I recommend that site owners not get too fixated on specific ranking factors. If you tie construction of your site to any one perceived algorithm signal, you’re at the mercy of Google’s constant tweaks. These [...]
