Older Adults Double SocNet Use
US adults 50 and older have increased their social networking use from 22% to 42% in the past year, according to data from the Pew Internet & American Life Project.
Half of Adults 50-64 Use SocNets Half (47%) of internet users ages 50-64 and one in four (26%) users age 65 and [...]
Mature Consumers Seek Edgy Brands
A growing audience of experienced, less-easily shocked, outspoken consumers appreciate brands that are a little bit more daring and outspoken, according to consumer insights firm trendwatching.com.
The Rise of ‘Maturialism’ trendwatching.com has dubbed this growing consumer trend “Maturialism.” According to trendwatching.com, consumers of today no longer tolerate being treated like yesteryear’s easily [...]
Social Network Ad Spending to Approach $1.7 Billion This Year
6.7% of all US online ad spending to go toward social networks this year
Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad spending in the first half of [...]
What Makes Social Media Trustworthy?
Venues and relationships affect how social media users perceive advice
One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations [...]
Twitter Use More than Doubles
Usage of Twitter has more than doubled in the past year, according to new data from comScore.
In June 2010, nearly 93 million internet users worldwide visited Twitter.com. This marked an increase of 109% from the previous year, as the social networking site achieved strong gains across all global regions.
Latin American Twitter Use Increases Sixfold [...]
