Email Still Tops Facebook for Keeping in Touch
Only 18- to 24-year-olds use the social networking site more than email for passing items on Content-sharing has become a staple of internet usage for most online adults. Research from Chadwick Martin Bailey found that three-quarters of web users are likely to share content with friends and family, and nearly half do so at least [...]
When Eyeballs and Dollars Don’t Match Up
No one can be faulted for thinking that the size of someone’s Facebook friends list is a proxy for that person’s level of influence. After all, people who are influential are often also popular, and in a Facebook and Twitter world popularity is measured in friends and followers. But a new report from Vocus and [...]
Mobile Behaviour Varies Globally
US mobile users do the most social networking, European mobile users text the most, and Japanese mobile users are the most connected, according to new comScore MobiLens data. US Leads in Mobile Social Networking, IM A comScore cross-market analysis of mobile activities in the US, Europe and Japan revealed significant differences among consumers by geography. [...]
Companies Struggle to Keep Social Media Content On-Message
Nearly three-quarters of blog posts don’t reflect corporate messaging Marketers and other corporate communications professionals may sometimes feel they have a thankless task: carefully craft messages about their company’s thought leadership, social responsibility efforts and new product or service launches, only to find those messages distorted as they’re disseminated through the media. PR and communications [...]
Small Businesses Change Social Media Expectations
About a quarter of small businesses now marketing via social media After climbing steeply, according to research from Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, small-business adoption of social media marketing has plateaued at 24%. The study of US small business found [...]
