Friday Morning Facebook Posts with Images Work Best
Facebook posts with images posted on a Friday morning offer marketers maximum effectiveness, according to a new white paper from social media management company Vitrue. Image Attachments More Effective than Video, Text Comparing posts with image attachments to those with video and text attachments, “The Anatomy of a Facebook Post” found that image posts received [...]
Social Media Training Day Auckland NZ
The next social media training day, this time for real estate agents will take place in The Great Northern Room, Ellerslie Event Centre, Ellerslie Racecourse Auckland New Zealand on Wednesday the 6th of October. The morning session is now fully booked, so the only session now available is the afternoon session commencing at 1:30pm. You [...]
Social Media Working Better for Retention Than Acquisition
Campaigns to acquire new customers have not taken off Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand awareness and cultivating customer loyalty. Conversely, customer acquisition through social media [...]
Are Twitter Followers Better Than Facebook Fans?
Marketers looking to push out the most effective messages to opt-in recipients must understand how audiences differ across channels and what causes them to connect with brands. Marketing venues that seem similar may differ strongly if their users have different needs and motivations. According to the final edition of ExactTarget’s “Subscribers, Fans and Followers” report, [...]
How Social Media Is Changing Brand Marketing
Four in 10 brand marketers think social creates new challenges to maintaining brand integrity Social media has changed much about how consumers communicate with one another, and has given them the ability to broadcast opinions about brands, products and services further than traditional word-of-mouth can reach. It has also meant something that can be [...]
