A Twitter Guide to Handling Anything Your Customers Throw at You
There are a lot of examples of companies that handle the unexpected well on Twitter; there are just as many, if not more, of companies that didn’t. Don’t be in that latter group. Following is a quick guide to handling the worst of what your customers or followers can throw at you. Routine Service or [...]
LNP Politicians Told to Cutback on Social Media
The federal LNP party is planning to crack down on their party candidates in Queensland using social media sites because they can’t control the content that their members are posting on sites such as Facebook and Twitter. The plan by the federal arm of the party is to provide their candidates with party monitored fan [...]
What Do Social Followers Want
Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers—including the most active users of social sites—are also interested in deeper engagement. A December 2009 MarketingSherpa survey indicated that learning about specials [...]
Online Social Networks Change HR Recruiting Game
As hiring demands at US companies increase, many budget-constrained HR professionals and recruiting teams are turning to online social networks and social media platforms to reach potential job candidates in more cost-effective and efficient ways than they have in the past, according to a recent survey and report from corporate staffing consulting firm JCSI. Recruiters [...]
