Facebook to trademark the word "face"
Facebook has moved one step closer in its efforts to trademark the word "face", after receiving the green light from the US Patent and Trademark Office. The Office has issued a notice of allowance to the social networking juggernaut, allowing the company to own the word after paying a fee, the NY Post reported. The [...]
How Consumers Interact with Brands on Social Networks
Consumers do want relationships The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use a social network at least once a month in 2010. By 2014, nearly two-thirds of Internet users will be on board. Marketers have been chasing [...]
Is it Really Worthwhile to Market on Twitter?
A new study by Edison Research provides a complex and multi-layered picture of Twitter – along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site. This, of course, contradicts other studies – at least about social media, not necessarily [...]
Women Flock to Social Games
Nearly one-half of US social network users now play social games, according to Lightspeed Research and Trendstream’s Global Web Index. That makes it the fifth most popular social networking activity, ahead of watching videos or searching for new contacts. Women are taking to the casual gaming environment in greater numbers than men. Among all female [...]
Social Media Aids Customer Acquisition
Many B2C and B2B companies are successfully using social media networks to acquire customers, according to [pdf] the “State of Inbound Marketing Report” from internet marketing firm Hubspot. Major Social Media Channels Provide Leads to 4 in 10 Companies More than four in 10 companies overall have acquired a customer from four major social media [...]
