B2B Marketers Have Little Social Media Engagement
lmost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social” indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall [...]
Social Media – Is Quality over Quantity More Effective
I had a little snigger to myself after reading an article in the Saturday papers that had suggested that Kevin Rudd, the current Prime Minister of Australia, had artificially boosted his Twitter follower numbers to make himself appear more influential in the social media world. The article goes on to suggest that a substantial number [...]
Using Facebook & Twitter Alone is Not a Social Media Strategy
I recently came across a speaker and coach who during a recent seminar stated that all business needed to participate in social media was a Facebook page, now this coach is well known in the real estate industry as a motivational speaker and sales trainer, he is also a working real estate agent operating a [...]
Will Social Strategizing Bring ROI?
Only One-half of companies have a social strategy A majority of US marketing professionals claim social media is now “invaluable” to their business, according to April 2010 research from online marketing firm R2integrated. While relatively few marketers reported social was pointless and overhyped or too complicated to deal with, most are still not increasing revenues [...]
Most Marketers Use Social Media, But are New to It
A majority of marketers are using social media in their marketing efforts, but most have only been using it for a few months or less, according to a new survey from SocialMediaExaminer.com. Nine in 10 Marketers Use Social Media Findings of the “2010 Social Media Marketing Industry Report” indicate that nine in 10 marketers (91%) [...]
