Google eyes online consumer index
US internet titan Google is readying its own ‘Google Price Index’ based on a vast database of online purchases, providing a daily measure of inflation, said a top company official quoted in the Financial Times. Google has not yet decided whether it will publish the index (GPI), which is still in development, the group’s chief [...]
Boomers Spend Money, Use Tech
The Baby Boom Generation is still responsible for a substantial portion of consumer spending and is technologically sophisticated, according to new data from The Nielsen Company. Boomers Spend 38% of CPG Dollars An estimated 78 million Baby Boomers, defined as those born between 1946 and 1964, currently reside in the US. This population segment spends [...]
Mobile Shopping Doubles in 2010
Shopping, yes. Buying? Maybe Mobile commerce has been slow to catch on. According to Multichannel Merchant, four in five multichannel retailers have no m-commerce presence. But while consumer usage of mobile shopping is still relatively low, it is increasing, prompting firms such as Coda Research Consultancy to predict a doubling of m-commerce revenues in the [...]
Smartphone Owners Lead Daily Mobile Web Access
Smartphone owners, men, and consumers younger than 40 are most likely to access the internet via mobile phone at least once a day, according to a survey by ABI Research. Half of Smartphone Owners Access Web Daily Overall, ABI Research data indicates that about 25% of US consumers accessed the internet via mobile phone at [...]
Low Ad Recall but High Response for Location-Based Services
Mobile location-based services provide a variety of functions, including maps, navigation, friend finders and store locators. According to a study from Luth Research and the Mobile Marketing Association (MMA), more than one-quarter of US mobile phone users have used a location-based service, and 10% do so at least weekly. Users of mobiles ages 25 to [...]
