Gaining Consumer Trust Online and Offline
Trust and credibility are the gold standards by which relationships are measured. This is true of personal relationships as well as connections between people and brands.The rise of social media has reinforced the importance of trust. Successful and enduring social networks such as Facebook and LinkedIn are built on a foundation of trust and transparency. [...]
What Makes Social Media Trustworthy?
Venues and relationships affect how social media users perceive advice One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social [...]
