When Eyeballs and Dollars Don’t Match Up
No one can be faulted for thinking that the size of someone’s Facebook friends list is a proxy for that person’s level of influence. After all, people who are influential are often also popular, and in a Facebook and Twitter world popularity is measured in friends and followers. But a new report from Vocus and [...]
Are Twitter Followers Better Than Facebook Fans?
Marketers looking to push out the most effective messages to opt-in recipients must understand how audiences differ across channels and what causes them to connect with brands. Marketing venues that seem similar may differ strongly if their users have different needs and motivations. According to the final edition of ExactTarget’s “Subscribers, Fans and Followers” report, [...]
Mobile Twitter Use Explodes
Mobile usage of the Twitter social network has increased more than 60% in the past five months, according to data from Twitter. Mobile Twitter Usage Grows The total number of mobile Twitter users grew 62% between April and September 2010, according to statistics compiled by Twitter. In addition, since that time, the number of Twitter [...]
Twitter Use More than Doubles
Usage of Twitter has more than doubled in the past year, according to new data from comScore. In June 2010, nearly 93 million internet users worldwide visited Twitter.com. This marked an increase of 109% from the previous year, as the social networking site achieved strong gains across all global regions. Latin American Twitter Use Increases [...]
Heavy Twitter Users Bring Social Activity to New Heights
Daily users comment and upload content at least twice as much as average eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the microblogging service a relatively small minority of internet users, at 14.6%, and daily users are naturally even fewer in number. But their voice is disproportionately [...]
