In-stream Online Video Boosts Brand Recall
Interactive marketers can’t help but look to online video to take advantage of branding potential richer than that for previous online display ad formats. But like its static display counterpart, banner ads, online video advertising can appear in numerous ad sizes, placements and creative types, making it difficult for marketers to decide where to start.Research [...]
May 2011 Australian Online Video Rankings
comScore today released a report on the online video market in Australia from its comScore Video Metrix service. The report showed that more than 10.7 million Australian Internet users watched online video in May, with viewers averaging more than 10 hours of total viewing time during the month. YouTube delivered video to more than 8.6 [...]
How Marketers Can Benefit from Video Ad Engagement
Marketers value engagement because its presence indicates that a campaign has connected in some way with the target audience. However, while engagement is compelling, 10 marketers might define it in 10 different ways.But engagement is more than a buzzword. As the interactive ad format that most attracts brand marketers, much is riding on internet video [...]
Twitter Video Streams Watched for 2 Mins
The average online video stream discovered on the Twitter social network is viewed for two minutes and seven seconds , according to a new study from TubeMogul, Brightcove, and DynamicLogic. Twitter Beats Yahoo, Facebook Comparing the average viewing time of 103,731,006 random video streams discovered on several leading social networks and search engines, “Online Video [...]
Visitor Engagement Leading Reason for Online Video
Increasing visitor engagement is the most popular reason marketers use online video on their sites, according to a new study from TubeMogul, Brightcove, and DynamicLogic.Close to 80% of marketers using online video on their sites do so to increase visitor engagement, or time spent. This is by far the most popular reason. Another 60% use [...]
