Brand Managers Use Online Video
Most brand managers currently use online video for marketing purposes and will increase their usage in the next 12 months, according to a new white paper from Brightcove and TubeMogul. Most Brand Websites Feature Online Video Findings from “Online Video & The Media Industry” indicate that nearly 85% of brand managers surveyed currently use online [...]
4 Out of 5 Internet Users in Australia Viewed Online Video in July
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that 81 percent of Australia’s Internet population viewed video online in July, with an average viewer watching more than [...]
Men More Mobile
Men hold a dominant share in usage of many mobile technologies, according to a new study from comScore. Men Make Up 6 in 10 US Smartphone Users “How Women Are Shaping the Internet” indicates that in both the US and Europe, smartphone usage is dominated by men. In the US, there is a fairly consistent [...]
Companies Throw Their Weight Behind Online Video
Most of the attention in the online video space has focused on either media content and consumers or marketers and video advertisements. But companies continue to push further into this realm with non-advertising content. Recent studies have shown that growing numbers of retailers are adding video capabilities to their sites. Surveys of Fortune 500 companies [...]
Top 10 Viral Videos – April 2010
Athletic equipment company Nike dominated the top 10 viral videos selected by video-content distributor goviral for April 2010, landing three videos on the list. Two of Nike’s videos were light and entertaining in tone. However, the number two video, “Earl and Tiger,” was much more somber. Recontexting old an audio recording of pro golfer Tiger [...]
