Five Steps to Online Marketing Success
Using competitive intelligence strategies and tools will be key to launching successful email marketing campaigns in 2010, according to a new white paper from Compete. In the white paper “Five Simple Steps to Online Marketing Success,” Compete recommends that marketers take the five following steps to integrate competitive marketing into their online campaigns: 1. Know [...]
Facebook, Twitter Post Strong March Growth
Facebook and Twitter clearly surpassed all other major social networks in US year-over-year growth during March 2010, according to data from The Nielsen Company. In March 2010, Facebook reported 117.1 million unique US users at home and work. This represented 69% year-over-year growth from 69.1 million unique US users in March 2009. While Twitter only [...]
Dealing with Negative Online Word-of-Mouth
Consumers both praise and criticize retailers on social media sites such as Facebook, Twitter and blogs. It is the negative comments, though, that test retailers’ ability to manage customer relationships in a dynamic, always-on and fragmented environment. “Social media amplifies the voice of disgruntled customers and makes it easy for others to jump on the [...]
